For Builders and Small Developers
Clicks.
Impressions.
Views.
How about ZERO days on market?
I do not sell traffic. I sell homes. Pricing, positioning and presentation for new duplexes, townhomes and multiplexes west of Fraser Street.
Send me your plansThe problem
Most small builders meet their REALTOR® at listing time. By then the floor plan, the finishes and the price are fixed, and the market gets the final say. I prefer to be in the conversation at the first sketch.
Price it sharp.
I price from what buyers have paid, never from what listings are asking. Front and rear units are separated, outliers removed, and you get the number that sells with the sales behind it.
Position it precisely.
Demand first.
Supply second.
I start at permit, not at listing. Before you order finishes, I tell you who is buying in your neighbourhood, at what price, and what they will pay for. My buyer list is people I have met at open houses and on tours, not ad impressions.
- I
Permit
A written design and pricing review of your plans.
- II
Build
Name, site sign and registration live. Buyers matched while you build.
- III
Launch
My buyers first, then REALTORS®, then every channel.
- IV
Close
A written report every Monday until the last home closes.
Present it beautifully.
A name, not an address.
A considered identity on the sign, the project page and every post.
Staged for the buyer already waiting.
My staged listings have sold 15 to 20% above unstaged comparables.
A sign that captures buyers.
Scan to register, prequalified, followed up the same day.
Every price change, your call.
Weekly reporting, and nothing moves without your approval.
The design review
Spend the finish budget where buyers pay for it.
Keep
What buyers at your price already expect and will notice if missing.
Add
Small changes that move price or speed, with their cost.
Cut
Spend buyers will not pay for.
Six layout checks on every plan: a primary bedroom that fits a king bed, an island that seats three, light on two sides, usable outdoor space, real storage, and a room that works as an office.
Who this is for
Builders and small developers of duplexes, triplexes and multiplexes of 1 to 5 units west of Fraser Street.
From the Duplex Intensive
The lessons builders use most.
Your next site
Send me your plans.
I will tell you what to keep, what to cut, and what it will sell for. No obligation.
Send me your plans